Ashford Designer Outlet extension

Ashford, UK, UK
Studios involved:

Key Facts

The extension will see Europe's 'largest green wall' built.

In September 2015, plans for a significant expansion to Ashford Designer Outlet in Kent, UK, were given the green light by Ashford Borough Council. Council members were overwhelmingly supportive of extending the scheme due to Ashford Designer Outlet’s contribution to the Kent economy.  The Outlet centre is famous for attracting affluent long-haul tourist, tourists from Continental Europe and day-out visitors with year-round savings.  
This will add around 100,000 sq ft, to the current 185,000sqft of retail space, to create one of the UK's flagship designer outlets.  

Project Info

The new extension is designed by Chapman Taylor, who along with Applied Landscape Design, have designed a stunning 'green' wall cladding system to reflect the centre's location in Kent, the Garden of England. The walls of many of the stores in the new extension will be 'living', clad in tens of thousands of plants, all stacked vertically. The stores' canopies will pick up on the pavilion theme of the canopy roof in the existing part of the centre.

This is Ashford Designer Outlet's first extension since the centre opened in 2000 and it will add a further 38 shops to the 80 already there - plus restaurants, 725 extra car parking space, a new events space and children’s play area and more links to the town centre. 

The Designer Outlet currently employs more than 1,000 people, which is due to rise by a further 500 with the centre's expansion. In order to realise the new extension, 170 construction staff will also be employed. The extension is due to be completed in 2018.