First phase of flagship Reel Cinemas complex has opened at Dubai Mall

Chapman Taylor is pleased to report that the first phase of the flagship 26-screen Reel Cinemas at Dubai Mall has opened.

With five theatres added, there are multiple choices for the customer, including a Dolby Cinema (the world’s foremost premium large-format cinema), a Platinum VIP Cinema, a Barco Escape Cinema (an immersive cinema format where the movie is projected onto three screens and is exclusive to Reel Cinema in the UAE), an MX4D motion cinema and a dining cinema with leading celebrity chef.

There are also a number of specialist F&B outlets located within the cinema, where you can sit and relax and upload your comments to the enormous Twitter wall in the lobby.

The cinema is the world’s first to be fitted in every theatre with RGB laser projectors and Dolby Atmos sound system, delivering the best possible picture and sound presentation.

It also includes the world’s first fully automated online order and pick-up purchasing system within a cinema, allowing customers more time to enjoy the full experience on offer. Tickets and food can be ordered in the lobby at one of the many swipe screens (or from your smart phone via the app), then retrieved at the pick-up point conveniently located on the way to the theatre.

The latest LED and OLED display technologies are used throughout the cinema. An enormous LED screen is positioned in the lobby, with curved LED panels throughout the complex.

David Wallace, Director of Chapman Taylor’s Leisure and Entertainment sectors, who has been leading this project from the very first sketches, says: “It has been a real pleasure to work in conjunction with Emaar Entertainment, Reel Cinemas and the entire team to conceive, create, develop and deliver this unique project. The cinema complex is the biggest in the region, laying claim to a number of world firsts, and will set the benchmark for many cinemas to follow.”

Chapman Taylor acted as architect, interior designer and lead consultant on this ambitious cinema development. We are currently designing many new cinema projects with Emaar Entertainment throughout the region.

For more information, please contact:

David Wallace
Director (London)
dwallace@chapmantaylor.com