Muvi Unaizah Boulevard cinema opens in Unaizah

Muvi Unaizah Boulevard in Unaizah is the latest cinema to open as part of the roll-out of the Muvi brand across Saudi Arabia.

The new, 3,200m2 Unaizah Boulevard venue, is an eight-screen cinema complex capable of accommodating 1,087 moviegoers, and includes the Premium Large Format Auditorium Xperience powered by CGS.

In 2019, Chapman Taylor was engaged to design and deliver a series of state-of-the art cinemas for the Muvi Cinemas brand, the first Saudi-owned cinema chain. The first opened in August 2019 at The Mall of Arabia, which, at that time, was the largest cinema in KSA. Several more are now open, including at Mall of Dhahran (currently the largest cinema in the country by seat count) while several more are under construction.

The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.

Working for, and with, leading industry names, Chapman Taylor has decades of experience in creating state-of-the-art cinema environments which enhance moviegoers’ experience and maximise value and impact for the cinema developers. We strive to design the best cinematic experience available, combining state-of-the-art technology with simplified functionality to create maximum value for both clients and cinemagoers. This is why many of the best-known names in cinema choose to work with us again and again.