Reel Cinemas at The Dubai Mall wins “Best Leisure Interior” at the 2018 Dubai Property Awards

Chapman Taylor’s design for the 26-screen Reel Cinemas at The Dubai Mall has been awarded “Best Leisure Interior” at the 2018 Dubai Property Awards.

The Dubai Property Awards are judged by an independent panel of 80 industry experts and are the largest, most prestigious, and widely recognised awards programme throughout the region. Judging focuses on design, quality, service, innovation, originality, and commitment to sustainability.

Chapman Taylor renovated the Reel Cinemas at The Dubai Mall, creating a state-of-the-art, 26-screen cinema complex, the best cinematic experience in the United Arab Emirates (UAE). The cinema complex is operated by Emaar Entertainment, a subsidiary of Emaar PJSC, which is the developer behind The Dubai Mall, one of the biggest shopping centres in the world.

As well as being the largest cinema in the UAE, Reel Cinemas at The Dubai Mall is the world’s first cinema with all screens using laser RGB projectors and Dolby Atmos sound, adopts the world’s first fully automated sales process and is the first cinema in the world without a concession stand.

In an effort to improve customer choice, the cinema options have been increased from two to seven. These include regular cinemas, luxury seats within regular cinemas, a Dolby Cinema, a ScreenX immersive cinema, an MX4D motion cinema, dining cinemas anchored by US celebrity chef Guy Fieri and VIP Platinum Suite cinema.

The previous layout and circulation routes, which led to crowding and wayfinding difficulties, have been massively simplified. Ticket sales have been fully automated, with self-service swipe screens at the four entrance points allowing all ticket and food purchases to occur at the same time.

Large LED screens clad the walls at entrances and in the lobby, and a Social Media wall has been installed for people to upload their messages and see them appear live on the screen. There is also a striking cinema access corridor, with curved and inclined LED screens creating a stunning visual effect.

Chapman Taylor worked in conjunction with Emaar Entertainment to conceive, create, develop and deliver this unique project, which has set the benchmark for many cinemas to follow.

Congratulations to Emaar, David Wallace and the Chapman Taylor Leisure team, for this well-deserved award!

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