The world's most luxurious cinema experience opens to the public
The much-anticipated second phase of the 26-screen Reel Cinemas development at The Dubai Mall has opened to the public.
The flagship cinema complex, the largest in the UAE, now offers a further 12 cinemas to moviegoers, including a Dolby Cinema, an MX4D cinema, five dine-in cinemas and five Platinum Suites (with a new Platinum Suites lounge). The Platinum Suites create the most luxurious cinema experience available anywhere in the world. There is also a 170-seat Guy Fieri restaurant and a large lobby area.
In addition, a new, fully immersive and panoramic ScreenX cinema was added to the phase one element of the scheme, opening to the public at the same time as phase two.
Chapman Taylor’s renovation of the Reel Cinemas offering at The Dubai Mall, phase one of which recently won ‘Best Leisure Interior’ at the 2018 Dubai Property Awards, has created the best cinematic experience in the region. The cinema complex is operated by Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, which is the developer behind The Dubai Mall, the world’s most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually.
REEL Platinum Suites
As well as being the largest cinema in the UAE, Reel Cinemas at The Dubai Mall is the world’s first cinema with all screens using laser RGB projectors and Dolby Atmos sound and adopts the world’s first fully automated sales process.
The previously complex layout and circulation routes, which led to crowding and wayfinding difficulties, have been massively simplified. Sales have been fully automated, with self-service swipe screens at the four entrance points allowing all ticket and food purchases to occur at the same time.
Large LED screens clad the walls at entrances and in the lobby, and a social media wall has been installed for people to upload their messages and see them appear live on the screen. There is also a striking cinema access corridor, with curved and inclined LED screens creating a stunning visual effect.
Acting as Lead Consultant, Chapman Taylor worked in conjunction with Emaar Entertainment to conceive, create, develop and deliver both the first and second phases of this flagship project, which has set the benchmark for a luxury cinematic experience. Our London, Dubai, and Bangkok studios collaborated to deliver this world-beating cinema experience for Dubai.