Vicolungo: The Style Outlets approaching completion near Novara, Italy
The refurbishment of Vicolungo: The Style Outlets is approaching completion near the Italian city of Novara.
Vicolungo: The Style Outlets offers 150 major international brands and boutiques across 34,000m² of retail and F&B space, and has a footfall of four million shoppers per year.
Design concept and refurbished centre
Designed by Chapman Taylor’s Milan Studio, the extensive refurbishment of the centre included the redesign of the central square, canopies, street furniture, and other innovative features.
Lighting, signage and wayfinding has been greatly improved, with much more use of digital technology, while the façade, entrance and exterior spaces have been upgraded.
The main piazza hosts a renovated information centre with a new business lounge area for meetings and events, and opposite the centre is VicoJunior – a daycare centre for children aged six and under. The piazza will also host a 1,700m2 recreational motor park, the only one of its kind in Italy.
This asset enhancement project reflected owner NEINVER’s strategy of maintaining their outlet centres, creating the best environments, enhancing services to complement their commercial offer and creating unique shopping experiences for their visitors.
