
Westfield Hamburg-Überseequartier opens to the public
On April 8, Unibail-Rodamco-Westfield (URW) opened Westfield Hamburg-Überseequartier, which includes the Chapman Taylor-designed 10-screen cinema.
Situated in Hamburg's new Überseequartier district, which is located to the south of the traditional city centre on a former port area, this development promises to breathe new life into the region.
The scheme covers an area of 419,000m2 and encompasses retail spaces, dining establishments, cultural venues, and a premium multiplex cinema boasting 10 screens. It is intricately intertwined with 579 apartments, office spaces accommodating 4,000 employees, three hotels providing 819 rooms, and a cruise terminal.
The development's architecture is of the highest quality. Palm-like glass roofs, a public promenade along the new Elbe waterfront, and various locations offering a premium experience come together to create a new attraction for the city's residents. Thanks to a mix of world-renowned international brands, flagship stores, and local favourites, the development further solidifies its status as a must-visit destination.
Recognised architects and esteemed interior design firms from cities such as Düsseldorf, Amsterdam, and Paris collaborated to craft the designs for the 14 buildings. This collective effort has resulted in one of the most captivating inner-city construction projects in all of Europe.
Among the various components of this expansive complex, Chapman Taylor emerged as the winner of the interior competition in 2019, securing the contract for the premium multiplex cinema with its 10 screens and 2,150 seats, including a Dolby cinema.
The cinema's foyer is a captivating feature, with its extraordinary, undulating wave-shaped suspended ceiling, comprising 8,700 individual rods. This design pays homage to the nearby port of Hamburg and creates a mesmerising effect, with elements suspended at varying heights above most of the foyer areas. These elements are visible from the 1st-floor food court level and continue to astound visitors as they ascend the wide escalators to the 2nd and 4th floors.
Chapman Taylor's spectacular foyer welcomes cinema-goers with an array of bespoke lounges, popcorn and drink concessions, and distinctive cinema entrance portals. The design language throughout nods to the proximity of the water and the bustling port of Hamburg.
Each cinema hall boasts a unique design, enhanced by sophisticated, computer-controlled lighting effects that provide captivating displays before the main feature begins.