Center Parcs Location City: Nottingham, UK
Presenting a concept for the next generation of Center Parcs accommodation
VIEWS:
Key Info
- Scope:
- Concept development, promotional pack design
- Production:
- Digital printing
- Deliverables:
- Lodge Plan, Events Leaflet, Directory Booklet, Field Notes Booklet, Memo Pad, Door Hanger, Concierge Card, Tipple Box, Marshmallow Box
Map Location
Rewilding lodge life through design
A competition to design the next generation of lodge accommodation across Center Parcs’ existing UK sites. The team developed an illustrative interior design concept based around Center Parcs’ core values and a re-connection to wilderness adventures. Focusing on a typical lodge cabin the design centralised around the theme of sustainable and organic design, while enhancing the connection between the great outdoors.
A welcome pack made to be explored
To support the design pitch presentation, a ‘welcome pack’ was produced. This reinforced the theme as the client was able to ‘explore’ the interior design concept through the suite of printed material.
Tactile print meets wilderness storytelling
The pack consisted of; lodge maps; lodge plans in the style of an OS map (with case); an events guide showcasing the CGIs; a directory of the materials and colours used within the design proposals; door hangers; and a field notes booklet of development sketches. Additional items included a memo pad, compass, binoculars, marshmallows and a complementary mini bottle of gin.
Earth-toned, texture-rich, nature-inspired
To complement the materials used across the interior design, a warm, muted colour palette inspired by the tones of the earth has been used alongside tactile, textured paper stock with a natural surface.
