Expo Business Park Branding & Signage Location City: Bucharest, Romania

A bold identity for a new business park in Bucharest

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Sectors:
Workplace: Services:
Graphics: Studios:
London: Client:
Portland Trust and ARES Management LP

Scope:
Concept development, brand identity design, artwork, guidelines

A bold identity uniting three buildings under one brand

EXPO Business Park, located near the Romexpo Centre in north-west Bucharest, features a new brand identity created by Chapman Taylor’s Graphics team.

This identity is used across the site on signage, marketing materials, stationery, and a website. The brand concept visually connects the development’s name and symbolizes the integration of the three office buildings into one community.

Connecting people, spaces, and global networks

The brand concept visually connects the development’s name and symbolizes the integration of the three office buildings into one community. It also represents the connection between public and private spaces, the business park and the city via public transportation, and the offices with global networks through advanced digital technology.

Strong visuals backed by clear, consistent guideline

The resulting design features bold, clean lines and a rich red and bronze colour palette. Chapman Taylor’s team also provided comprehensive artwork, colour specifications, and usage guidelines.

947 Brp Expo Business Park Bukurest Romania N16

947 Brp Expo Business Park Bukurest Romania N29 1

Edyta Sipta (MA Visual Identity, Industrial Design)

Head of Graphics, UK

Edyta joined Chapman Taylor in 2007. She holds master's degrees in Visual Identity and Product Design. As Head of Graphics she is responsible for managing our Graphic Design Team from our Head Office in London.

She has extensive experience in leading the design of submissions for large-scale masterplans, mixed-use schemes and retail-led developments, in collaboration with our international studios.

Working closely with the Marketing and Communications team, Edyta has also led the creation of Chapman Taylor’s brand identity and website and oversees the design direction and production of graphic and visual content for our marketing material.

Edyta plays a central role in business development for the team and is involved in all stages of a project from defining the brief and concept generation to the direction of staff and the production of high quality and effective design solutions for our clients.

Her work encompasses branding, environmental design, multi-scale exhibitions, signage systems, print, motion graphics and web design.

Areas of expertise:

Creative Direction / Art Direction / Branding / Wayfinding / Web Design