NIO House Location City: Shenzhen, China
DESIGNING TO FOSTER A SENSE OF COMMUNITY FOR SHENZHEN'S NIO CAR OWNERS.
VIEWS:
Key Info
- Includes:
- Car showroom space and a multi-faceted social space
- Area:
- 2,093m²
- Status:
- Opened in August 2018
Map Location
Creating a community around a car showroom
NIO is a brand belonging to NextEV, a Chinese producer of electric vehicles which designs cars, including autonomous vehicles, that incorporate cutting-edge technology. To create a high-end user experience, NextEV operates a series of ‘NIO Houses’ which act as both a showroom and as a social space for NIO car owners.
The Shenzhen NIO House is designed to continue the NIO House ethos. As with other NIO Houses, the Shenzhen NIO House has its own unique layout, housing the lifestyle elements of the concept: Gallery, Living Room, Library, Open Kitchen, Forum and the children’s Joy Camp.
Encouraging exploration of the brand
The development is split over two levels, with each offering a different feeling. The showroom gallery space on ground level is cool, calm and fluid, creating a space that encourages prospective users to explore.
A warm social environment for the NIO community
On the upper level is the clubhouse, a warm, inviting space reminiscent of the humanistic design styles of Scandinavia. The design approach was to create a continuity between the different areas and subtly add or subtract ‘warm’ elements to create a difference in mood and feeling appropriate to the specific context. This use of colour and the simple palette of materials creates a comfortable social environment and helps to foster a sense of community among NIO customers.
Chapman Taylor's Shanghai studio provided the interior design for the Shenzhen Nio House, creating a unique layout within the brand's overall design ethos.
