Riedel Wine Bar & Cellar Brand Identity & Signage Location City: Bangkok, Thailand

Stylish interior branding for a prestigious wine bar and cellar

VIEWS:  73
Sectors:
Hospitality
Services:
Graphics
Studios:
London, Bangkok
Client:
Riedel

Certifications:

Key Info

Scope:
Neon signage, design and specification

Map Location

In 2016 world-renowned Austrian Wine glass marker, Riedel, opened its first ever wine bar and restaurant in Bangkok’s Gaysorn Shopping Centre. The design team in Chapman Taylor’s Bangkok studio developed the interior design concept for the space which featured a rich palette of luxurious materials and finishes, echoing the heritage and high-quality ethos of the brand.

To compliment the interior design, Chapman Taylor’s Graphic’s team created the signage and interior graphics, including a large back-lit external sign on the restaurant terrace, internal wall mounted plaques and vinyl graphics for the shopfront window.

The graphics were designed to be consistent with the Riedel brand identity, employing their red and black colour palette and corporate typefaces, while the Riedel corporate logo was adapted to create a new identity for the wine bar.

Edyta Sipta (MA Visual Identity, Industrial Design)

Head of Graphics, UK

Edyta joined Chapman Taylor in 2007. She holds master's degrees in Visual Identity and Product Design. As Head of Graphics she is responsible for managing our Graphic Design Team from our Head Office in London.

She has extensive experience in leading the design of submissions for large-scale masterplans, mixed-use schemes and retail-led developments, in collaboration with our international studios.

Working closely with the Marketing and Communications team, Edyta has also led the creation of Chapman Taylor’s brand identity and website and oversees the design direction and production of graphic and visual content for our marketing material.

Edyta plays a central role in business development for the team and is involved in all stages of a project from defining the brief and concept generation to the direction of staff and the production of high quality and effective design solutions for our clients.

Her work encompasses branding, environmental design, multi-scale exhibitions, signage systems, print, motion graphics and web design.

Areas of expertise:

Creative Direction / Art Direction / Branding / Wayfinding / Web Design

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