Director Ruprecht Melder to speak at the Swiss Shopping Centre Forum on May 11, 2023
Chapman Taylor's Dusseldorf Studio Director, Ruprecht Melder, will be a speaker at the Swiss Shopping Centre Forum on May 11, 2023, at the Radisson Blu Hotel in Zurich Airport.
The forum, which focuses on sustainability and ESG, will address the importance of sustainability in the Swiss shopping center industry.
Ruprecht's presentation, titled "Repositioning Retail - The Importance of Placemaking," will explore the need for shopping centres to adapt and reinvent themselves in order to remain attractive to customers.
He will discuss the pressure older shopping centres are under to modernise and how centres are no longer just about retail, but about creating a unique experience for customers including areas for strolling, relaxing, and discovering.
Ruprecht's presentation will provide insight into how shopping centers can implement placemaking strategies to stay relevant in the ever-changing retail industry.
For more information see https://www.sc-forum.ch/de/