muvi Cinemas Location City: Jeddah, KSA
State-of-the-art cinemas across Saudi Arabia
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Chapman Taylor is designing and delivering state-of-the-art cinemas for the muvi Cinemas brand, the first Saudi-owned cinema chain.
The first muvi Cinema at Mall of Arabia opened to moviegoers in Jeddah in August 2019. It was one of the first cinema developments to be completed in Saudi Arabia since cinema laws were liberalised. Many more are now opening ranging from the Mall of Dharan, now the largest cinema in the country with 18 screens, to smaller venues such as Tala Mall with four.
We’ve designed and delivered all of the muvi venues, which include a range of facilities including Xperience, ScreenX, Dolby Cinema and Samsung Onyx theatres. We’ve also helped to launch VIP offering luxury muvi Suites and a junior brand which includes a playground and slides.
The theme for the brand is urban downtown: industrial, yet luxurious. Materials include timber and exposed steelwork, brickwork and concrete floors. The muvi Suites area is designed for a sense of exclusivity with marble floors, bespoke wool carpets, timber panelling and custom-made works of art.
Images of classic on-screen icons are portrayed with local cultural touches to establish a series of playful focal points throughout the public spaces. Digital LED screens, dramatic lighting installations and street art complement the city warehouse feel, providing a strong visual identity for the development.
